Planning Hears From Its Readers

We asked and you responded. Now Planning magazine knows more about you and what you think.

Some 1,888 individuals participated in the magazine's latest readership survey, conducted by e-mail in July 2006. Planning hired Readex Research, a Minnesota firm, to conduct the survey and compile the results.

Here are some of the results:

• More than 80 percent of the respondents have taken some action in the last year as the result of reading an article in Planning.
• Every indicator — from thoroughness of articles to printing quality — scored 3.6 or better on a scale of one to five, with five as the top score.
• Readers said they read Planning primarily to expand their knowledge of the planning field, to learn about trends, to hear about planning in other communities, and to learn about best practices.
• "Planning Practice" is the most popular part of the magazine.

Among the respondents, 58 percent are male and more than one in five is an agency director, head of a consulting firm, or head of an academic department. More than half the respondents work in public planning.

Planning conducts a readership survey every other year. Participants are chosen at random from among magazine recipients in the U.S. who have supplied an e-mail address.