Community stabilization efforts need to do more than just restore the housing stock in distressed areas. They also need to encourage current and future residents to invest in the area. Neighborhood brand development and marketing can help you do just that. Discuss best practices and lessons learned from the experience of 16 communities in the NeighborWorks America Neighborhood Marketing Program and learn about marketing tools and templates to support your own neighborhood marketing plan.
Speaker Details
Deborah Moore
Associate Director
Neighborhood Housing Services of Chicago
John M. Groene
Neighborhood Director, West Humboldt NHS
Nghbrhd Hsng Svcs of Chicago
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Bio: Mr. Groene has worked as a "neighborhood activist" for the past 15 years with Neighborhood Housing Services of Chicago, Inc. using the lending and counseling tools of NHS to help families buy, fix or keep their homes out of foreclosure to support and engage residents in neighborhood revitalization. He has served as Neighborhood Director for NHS in the Back of the Yards community, as Associate Director for the Neighborhood Strategy Division for NHS, and for the last two years as NHS Neighborhood Director for the West Humboldt community. Before joining NHS, Mr. Groene served in the U.S. Peace Corps for 4 years in Paraguay and Uruguay working with Savings and Loan Cooperatives.
Education: B.A. Economics University of Dayton
Ed Barlow
North Star Destination Strats.
Elizabeth Druback-Celaya
Director of Organizational Development
Hudson River Housing
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Bio: Elizabeth Druback-Celaya is Director of Organizational Development at Hudson River Housing, a nonprofit affordable housing agency based in Poughkeepsie, NY. As Director of Organizational Development, Ms. Druback-Celaya oversees the agency's community development initiatives, strategic planning, and community and donor relations.
Education: Ms. Druback-Celaya has a Master of Science in Nonprofit Management from The New School - Milano School of Management and Urban Policy. She holds a Bachelor of Arts in Latin American Studies from Vassar College.
Past Assignments: Ms. Druback-Celaya has been a featured speaker at the Community Preservation Corporation Main Street Summit, and the New York State Neighborhood Preservation Coalition Annual Conference.
Paul Singh
Management Consultant, Community Stabilization
NeighborWorks America
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Bio: As a Management Consultant with the NeighborWorks America Stable Communities Initiative, Paul Singh works with national and local partners to stabilize and revitalize communities struggling with the negative effects of the foreclosure crisis. Prior to joining NeighborWorks in February 2012, Mr. Singh was a Program Officer at LISC where he supported the Building Sustainable Communities strategy and managed multiple programs delivering technical assistance and training to community development corporations. Mr. Singh got his start in community development at Historic Saint Paul, a community development corporation in his hometown of St. Paul, Minnesota. He has a Masters in Urban and Regional Planning from the University of Minnesota and an undergraduate degree from Macalester College.
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