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Neighborhood Marketing to Rebuild Market Demand
CM | 1.25
Activity Code: S597
Room: Crystal A
Track: Neighborhood Day: Creating Land and Building Value in Neighborhoods
Community stabilization efforts need to do more than just restore the housing stock in distressed areas. They also need to encourage current and future residents to invest in the area. Neighborhood brand development and marketing can help you do just that. Discuss best practices and lessons learned from the experience of 16 communities in the NeighborWorks America Neighborhood Marketing Program and learn about marketing tools and templates to support your own neighborhood marketing plan.