Planning Month by the Numbers

October is drawing to a close, and with it, National Community Planning Month. APA’s online and media platforms have been bustling with activity over the course of the past month. News of our annual Great Places in America announcement has even found its way onto social platform Reddit.

APA component groups — chapters, divisions, and Young Planners Groups — were key players in educating the public about the value of planning. Elected officials and allied professionals attested our message that planning helps to create communities of lasting value.

Here’s a quick breakdown of all of our October outreach activity by the numbers:

28,000
Total visits to the Great Places web page throughout October

7
YPG Planning Month Activities

1,946
Views on 2016 APA Great Places in America announcement YouTube Video

105
Ways in which APA chapters honored Planning Month

15
Great Places in America community celebrations

6
Great Places celebrations with federal congressional representation present

27
Planning Month proclamations presented

9,732
Total page views of all Great Places pages on the launch date: October 3, 2016

449
Total Great Places social media interactions

88
Ways in which members engaged in Planning Month featured on the Planning Month Story Map

1,162
Total Planning Month Story Map views

28
Ways in which APA divisions honored Planning Month

20
Pro-Planning Month social posts from members of the U.S. Congress

99
Media mentions for Great Places in America and National Community Planning Month combined

Top image: Attendees at the Midtown Atlanta Great Places in America event. Photo courtesy Midtown Alliance.


October 31, 2016

By Emily Pasi