The official hashtag for this year's conference was #NPC19 and it didn't take long after the conference kick-off to get that hashtag trending, but unlike the local nature of previous conference hashtag trending, this time it was world wide! And it was screen captured by Courtenay Mercer, AICP, on Twitter.
(Numbers are based on tweets using the #NPC19 hashtag from Friday, April 12, through Tuesday, April 16)
Here are the number of #NPC19 tweets visualized by date and time. The highest amount of mentions (270) took place on Saturday, April 13, from 2:00 to 3:00 p.m.:
This bubble chart illustrates the tweets and retweets by user. The size of each bubble represents the size of the Tweet author's following:
Here are the top 10 Twitter accounts with the most reach who participated in the #NPC19 action:
Most Active on Twitter
Here are the users with the most #NPC19 tweets:
From "parking" to "public health," here are the top trending keywords or phrases used in #NPC19 tweets:
In addition to #NPC19, here are the other most used hashtags:
From Friday, April 12 through Tuesday, April 16 there were over 500 Instagram posts using #NPC19. Browse through the hashtag on Instagram and check out all the great posts by conference attendees, both at the convention center and out and about around San Francisco.
You can also revisit highlights from around the conference and San Francisco on the NPC19 Facebook Photo Album.
Following in the tradition started at NPC17 in New York City and continued at NPC18 in New Orleans, we set up a few Snapchat geo-filters for both the Moscone Center and also at few APA Great Places in America located around San Francisco. Those locations included the Ferry Building, Chinatown, and North Beach.
In all, the four Snapchat filters generated over 37,000 views and 910 total snaps!
During the Awards Luncheon at NPC19 we officially launched the individual 2019 Planning Excellence Awards videos as well as a video highlighting the Achievement Awards recipients on the APA YouTube channel.
We also posted a welcome message from APA President Kurt Christiansen, FAICP, and premiered a fun video promo to get us all hyped up for NPC20 in Houston, which was created by our friends in the APA Texas Chapter.
Now that we've officially closed the books on another great National Planning Conference (with record-breaking attendance), we can take a little time to reflect on the great memories created this year in San Francisco. But that doesn't mean the conversation stops completely. Keep checking in on the #NPC19 hashtag, and add more of your memories on social media as we keep the conversations going.
Stay tuned for some more NPC19-related content as continue to roll out some videos, blog posts, podcasts, and more over the next few weeks and months. And as always, we're already gearing up with excitement to do it all again at this fall's Policy and Advocacy Conference (#APAPAC19) and the 2020 National Planning Conference in Houston (#NPC20).
Top image: Capturing a digital memory during an NPC19 mobile workshop in San Francisco. APA photo by The Photo Group.
About the Author
Michael Johnson is APA's senior manager, digital communications.