Project Background

At only 43 years of age, the very young city of Page, Arizona, will soon face economic challenges from the impending closure of the Navajo Generating Station. The city, and stakeholders and experts, have long talked of the importance of a main business / commercial area, and now its importance for community and economic development is greater than ever.

One of the City of Page Strategic City Council Priorities' objectives from fiscal year 2016/17 was to "Initiate a Master Streetscape Plan that will establish strategies and policies for streetscape development, criteria for technical feasibility and identify implementation costs associated with a streetscape enhancement program."

Connecting Downtown Page

Cover of final CPAT report for Page, Arizona.

Community Planning Assistance Team Report

In December 2018, the Community Planning Assistance Team visited Page, Arizona, to engage community members and collect their ideas. The team presented its initial ideas to the community during that visit. In this final report, the team offers detailed recommendations for wayfinding and branding, right-sizing downtown streets, connecting the downtown core, and taking action.

Further discussion with members of the city council led to considering a much larger scope, including developing a framework for downtown growth and development, focusing on strategies for getting stakeholders involved to help create a vision for downtown / main street, working together to assemble the necessary resources, and answering the following questions:

  • What can we do to create a positive image of our downtown / main street area that encourages investment and gets residents and tourists to work, shop, and play?
  • Should we focus our efforts and resources to create an inviting atmosphere? Does that include facade and streetscape improvements?
  • What are our ongoing maintenance needs in the downtown / main street area?
  • What can we do to strengthen the competitiveness of existing businesses, recruit new business and convert unused or underutilized space to more productive uses?

These questions and more were discussed during a meeting in February 2017. The next step is for the CPAT to meet with stakeholders to build community consensus.

A map of the study area for the 2018 CPAT in Page, Arizona.

A closeup of the block 17 study area for the 2018 CPAT in Page, Arizona.

Project Updates

Initial Site Visit

Team leader Wayne Feiden, FAICP, and APA staff member Eric Roach conducted an initial site visit on June 21, 2018, to tour the study area and meet with stakeholders.

The full team's visit will occur December 2–7, 2018.

Full Team Visit

Monday, December 3, 2018

On December 3, the team engaged community members to collect their ideas about revitalizing downtown Page. Nearly 50 dedicated residents provided input on their favorite parts of downtown and potential improvements. The team will report its findings to the community at a meeting on Tuesday, December 4, from 5–7 p.m. at the Page Community Center.

Tuesday, December 4, 2018

For the engagement event on day two, the team delivered their initial findings to the residents. The presentation included options to redesign Lake Powell Blvd. to improve safety for all modes of transportation. The community members then broke out into small groups to provide feedback on what they liked about the proposals, their concerns, favorite options for redesigning Lake Powell Blvd and downtown core ideas. The team will finish the week by focusing on the final report to be delivered to the community in late winter.

NEWS COVERAGE OF THE Page project

Lake Powell Chronicle: Page citizens make recommendations for downtown revitalization

LakePowellLife.com: Revitalizing Downtown Page

Meet the Team


Team Leader

Wayne Feiden, FAICP

Wayne Feiden is director of planning and sustainability for the City of Northampton, Massachusetts. His focus includes resilience, sustainability, downtown revitalization, multimodal transportation, open space preservation, assessments, and management. Feiden led the city to earn the nation's first 5-STAR Communities award for sustainability, the highest "Commonwealth Capital" score for Massachusetts municipal sustainability efforts, and "Bicycle-Friendly," "Pedestrian-Friendly," "APA Great Places in America," and "National Historic Trust Distinctive Communities" designations. Under his tenure, Northampton has become one of the most livable and sustainable small cities in New England. Read more about Feiden's experience.
    • Team Member

      Ashley Allis, AICP, PLA

      Ashley Allis is an associate with the landscape architecture and planning firm of Design Workshop in Aspen, Colorado. Her background in both disciplines has helped her effectively link design and community engagement in localities throughout the western and midwestern United States, ranging from public park design and master planning to the redevelopment of marginalized spaces through streetscape design and corridor planning, resort development, and urban design. Allis is a graduate of the Pennsylvania State University with a Bachelor in Landscape Architecture, and she received a master's degree in Urban and Environmental Planning with a Preservation Planning Concentration from the University of Virginia.
    • Team Member

      Courtenay D. Mercer, AICP, PP

      Courtenay Mercer is the principal of Mercer Planning Associates, a land use planning firm specializing in comprehensive planning and strategic community engagement. Mercer has overseen diverse and complex projects within all types of communities. In her current role, and as the former director of planning at the NJ Office of Smart Growth and NJ director of the Regional Plan Association, Mercer has been at the forefront of policy and planning initiatives of state and regional significance. Recent project work includes management of the Highlands Regional Master Plan update, stakeholder coordination for the Together North Jersey Local Demonstration Project program, and the Complete Streets Circulation Element for Woolwich Township. Mercer also serves as executive director for two small nonprofit organizations: Preservation New Jersey and Downtown New Jersey. Mercer serves on the APA Board of Directors and was formerly president of the New Jersey Chapter. She is also a board member of Safe Streets Jersey City. Mercer has a Master of City & Regional Planning from Rutgers University.
    • Team Member

      Ryan Wozniak, AICP

      As a planner for the growing City of Maricopa without much institutional legacy, Ryan Wozniak is exposed to many trial-by-fire planning reviews and processes. His goal has been to wear as many hats as possible to bridge the common gaps between best practices, industry silos, and academia to meet the policy challenges he regularly faces. As an ASU graduate with a Master of Urban and Environmental Planning, Wozniak is actively building a coalition of advocates for improving land use and transportation policies that, in many ways, are working ineffectively and cross-purposes. Wozniak lives in the City of Mesa, where he serves on the Transportation Advisory Board and as a podcast host for Main Street Mesa, where he and co-host David Crummey convert listeners and guests into Citizen Planners.