Public Engagement Deep Dive: Listening and Multi-Lingual Communications
Thursday, October 25, 2018
2 p.m. - 3:15 p.m. CDT
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Public Engagement isn't always easy but good public engagement can make things easier! Understanding and listening to your stakeholders and using the right tools to engage them can garner better input, build support for the project and create project ambassadors to help carry your message to a wider audience base. Also, learn how multi-lingual public engagement techniques were used to gather community feedback on walkability improvements and frame project recommendations along Independence Avenue in KCMO.
Understanding and listening to your stakeholders and using the right tools to engage them can garner better input, build support for the project and create project ambassadors to help carry your message to a wider audience base. Session will:
Identify why public engagement is a good idea
How using the right communication tools make a difference with a project
Show how stakeholder input into the process made a difference with the outcome
A project example on the Independence Avenue Corridor will show how there is no one-size-fits-all solution for truly successful community engagement. The City of Kansas City, MO, Mid-America Regional Council, a steering committee of local representatives, and consultants at Vireo and R3C worked to strategically invite a highly diverse population to plan walkability improvements along Independence Avenue.
The communication of project findings and recommendations required extra planning and care to ensure that graphics, street improvement strategies, and walkability goals could be easily understood by all. Planners gathered feedback for the project through multi-lingual media coordination and a combination of online commenting, pop-up exhibits at public events, and a series of public open house meetings. Project leaders strategically targeted local residents, workers, and business-owners through Facebook, Digicate®, Vireo''s multi-lingual survey app email marketing, and local news outlets. Learn from an expert why working with diverse populations calls for diverse community engagement techniques, how to brand an outreach campaign that sends the right message, and how to rally local stakeholders to build project momentum.
Triveece Penelton, AICP
Bonnie Johnson, firstname.lastname@example.org