2019 National Planning Conference

Old Oakland: Reimagined Shopping Place

Saturday, April 13, 2019, 1:15 p.m. - Saturday, April 13, 2019, 5:45 p.m. PDT

CM | 4

Cost: $30.00

Activity Type: Offsite Tours and Programming

Activity ID: NPC190034

Location: Depart from Moscone West - Mobile Workshop Departure Area

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  • Learn more about assessing commercial districts for retail potential.
  • Consider which tools are most feasible for retail invigoration and placemaking.
  • Examine more ways establish partnerships among shopping place stakeholders such as retailers, property owners and district leaders.


The Old Oakland commercial district has evolved over the last 15 years via evolving private-public partnerships — such as pop-ups and the establishment of an assessment district — and through savvy retail tools to address the changing face of retail — tools such as online sales, co-working spaces, public realm art and more. Once a quiet, nondescript spot, the district is now a hub of busy, characterful shops and eating and drinking establishments. The partnerships leveraged the district’s proximity to hotels and the convention center, commuter rail station, Oakland Chinatown and its location in the heart of Downtown. Visit eight businesses and learn how your community might benefit from similar partnerships and tools.

Session Speakers

Devan Reiff, AICP
East Bay Regional Parks District
Oakland, CA

Keira Williams
City of Oakland, Economic and Workforce Development Department

Kerri Lee Johnson
Marion & Rose's Workshop