Saturday, April 13, 2019 from 10:30 a.m. - 3:45 p.m. PDT
Activity Type: Offsite Tours and Programming
Activity ID: NPC190026
Location: Depart from Moscone West - Mobile Workshop Departure Area
- Discover Jack London Improvement District's efforts to revitalize the district.
- Learn lessons and tips to replicate in another city.
- Get tips for Implementing successful improvement districts.
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There’s a real sense that many of Jack London Square's wineries were designed to embed themselves in the local community. The long-ranging planning efforts have redeveloped and revitalized this historical produce/waterfront area for its community and visitors.
Most of these wineries have carefully cultivated their relationships with their vineyard sources, but these vineyards might be spanning very different areas of California. Since the grapes come from a wide area, it doesn’t make sense to talk about ‘terroir’ – that magical interplay between the land and wine – for the Urban Wine Trail. Additionally, these wineries very much all had their own identities.