On Demand: Building Transportation Equity: Innovations in Practice

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Creating equity in transportation and mobility requires offering education and encouragement programs along with infrastructure and design. Communities that are successful in creating mode shift do more than plan for new bicycle, pedestrian, and transit infrastructure. They also customize outreach and education programs to achieve community awareness, understanding, and support. Identifying a community’s needs through engagement and data collection is key to success. Find out how two multiyear programs in Chicago and Grand Rapids, MI are using innovative approaches to create sustainable programs to reach underserved communities.

The session will present case studies that demonstrate how to:

  • Identify and map the neighborhoods that have high crash or fatality rates
  • Access the most commonly available accident report and demographic data
  • Assess the need for education or encouragement programming
  • Create programming to improve mobility options and reduce crash rates
  • Implement transportation equity successfully

You’ll learn about:

  • The data needed to access and assess community and neighborhood needs
  • How to use crash and survey data to identify the most at-risk populations both demographically and geographically
  • Innovative tools to find the best bicycle educational programs for a community
  • How to create individualized marketing programming for specific neighborhood needs
  • How to develop evaluation tools to measure a program’s success



Group viewing:  any organization, firm, or agency may purchase these products for group viewing. Group viewing is limited to the product being viewed on 10 different computers or points of access. No limit is set on how many people can view the product on each of the 10 computers or points of access.

Your viewing access to this product is for 6 months after the point at which you first activate the product for viewing.


About the Speakers

Suzanne Schulz
Suzanne Schulz, AICP, is the Managing Director of Design, Development and Community Engagement for the City of Grand Rapids (MI). Suzanne oversees the Planning Department, Development Center, Planning Commission, Board of Zoning Appeals and Historic Preservation Commission. She was the project manager for the City’s Master Plan, Green Grand Rapids Plan, and Michigan Street Corridor Plan; principal author of the City’s form-based Zoning Ordinance; and was an integral team member for the Commission-appointed Transformation Advisors and the Sustainable Streets Task Force (SSTF) to rebuild city finances. Suzanne serves as staff to the Vital Streets Oversight Commission (responsible for implementing the SSTF recommendations), and was the City's project manager for the award-winning Vital Streets Plan and Vital Streets Design Guidelines. She has been actively involved in improving transportation in Grand Rapids and the State of Michigan with the GR Driving Change campaign to increase bicyclist and driver awareness for safety; the City's Design Team; and as Chair of the State of Michigan Complete Streets Advisory Council. Suzanne currently serves on the State of Michigan Medical Marihuana Panel in addition to being the President of the Michigan Association of Planning.

Cynthia Hoyle
Cynthia Hoyle, FAICP has been working at the local, state, and national levels to create safe streets for all users for over 30 years. Cynthia is a Fellow of the American Institute of Certified Planners and the Institute of Transportation Engineers, and author of “Traffic Calming” published in 1995. She is a Complete Streets Instructor with the National Complete Streets Coalition, a League Certified Instructor through the League of American Bicyclists, Chair of C-U Safe Routes to School Project, serves on the Board of Ride Illinois, and the Urbana Bicycle and Pedestrian Advisory Commission. Cynthia is President of Hoyle Consulting which is a planning firm that specializes in creating livable active communities.