Making the Case for Mixed-Use, Sub-Urbanism

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You'll learn about:

  • How to identify national demographic and economic shifts in housing and the labor force as well as changing resident and employer preferences
  • How these factors are resulting in a paradigm shift to walkable, mixed-use environments 
  • How to compare the market performance of walkable, mixed-use centers to auto-oriented suburbs 
  • How Schaumburg, a suburban “edge city” in the Chicago region, is creating a regulatory plan to reimagine and facilitate redevelopment of a 200-plus-acre site

In recent years, the urban cores of central cities have experienced a renaissance—attracting corporate relocations and experiencing an accelerated pace of new housing development. Single-use, auto-oriented suburban business parks are no longer the favored place of work. This recent trend seems like a reversal of the 1980s, when suburban edge cities gained jobs and population and the central cities suffered losses.

This session will explore what economic and demographic forces are driving these trends and how the desire for a vibrant mix of uses in a walkable setting may be at the center of this paradigm shift to urbanization. Case studies of Reston Town Center and Tysons Corner in Virginia and the CityLine development in Richardson, Texas, will show how creating a walkable, mixed-use "sub-urban" environment can make suburban communities more competitive in this changing marketplace. You will also learn how the Village of Schaumburg—a suburban “edge city” in the Chicago region—reenvisioned a 200-plus-acre site when a corporate headquarter relocated to downtown Chicago.




About the Speakers

Julie Fitzgerald
Julie has worked for the Village of Schaumburg for the past 17 years where she has held several positions. She has served Director of Community Development since 2010. Julie served as Secretary to the Illinois Chapter of the American Planning Association-Chicago Metro Section from 2007 to 2011 and also previously served on the Illinois APA Pro-bono Planning Committee. Prior to working for Schaumburg, Julie worked as a planner for the Medina County Planning Commission near Cleveland, Ohio. She received her Masters Degree in City and Regional Planning from The Ohio State University, while working for the City of Gahanna, Ohio.

Ferhat Zerin
Ferhat Zerin AICP Principal, Ginkgo Planning & Design, Inc. With over 20 years of planning and architectural design experience, Ferhat has led major public and private sector projects in urban downtowns and suburban settings. As founder of GINKGO Planning and Design, Inc., she is committed to finding best practice design solutions that create tangible positive impacts. Ginkgo’s award winning work includes innovative plans for large regions, transit oriented developments, comprehensive plans and redevelopment master plans. As a former Associate with Skidmore, Owings & Merrill LLP, Ferhat led major transformative projects in Chicago, including award winning plans for the historic State, Wabash and Michigan Corridors and the Chicago River. Ferhat is a strong advocate of bringing change to prototypical planning practices in the region - shifting from planning “diagrams” that cannot be built to viable “designs” that can be realized.

Ranadip Bose
Ranadip Bose, AICP is a Senior Project Manager at SB Friedman Development Advisors. Ranadip has over 14 years of experience in real estate market analysis, financial analysis, economic and fiscal impact studies, and urban economic development strategy. He excels in tackling various urban economic issues and delivering research-based implementation strategies to clients. He has led a consulting effort to foster economic development in the manufacturing sector under the Chicago Sustainable Industries initiative, and evaluated the effectiveness of various value capture mechanisms for transit improvements for the Chicago Metropolitan Agency for Planning. Other experience includes a market analysis and implementation of the lakefront area in downtown Cleveland, redevelopment strategies in connection with the Michael Reese Hospital site in Chicago, and a sector-based market analysis and master planning process for the Milwaukee 30th Street Industrial Corridor. Ranadip has a Master’s degree in Urban and Regional Planning from the University of Illinois at Urbana-Champaign and a Bachelor’s in Architecture from Jadavpur University, India. He is a member of the American Planning Association, Lambda Alpha Honorary Land Economics Society, and Urban Land Institute.