Igniting and Guiding Transformative Development

Now Available from APA Learn

This course is now offered on the APA Learn educational platform.

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Certification Maintenance

CM | 1.25

You'll learn about:

  • The level of planning guidance—from advocacy to form-based code—that is called for at different stages of transformative economic development

  • The timeframes that should be considered for different levels of change—and the different implementation strategies needed to shape near- and long-term change effectively

  • The audiences that deserve attention in helping communities induce and respond to change

  • How struggling cities can leverage their urban form assets to promote economic and community development

Allentown, Pa., used tax incentives to ignite $1 billion in downtown redevelopment in just three years—then realized it needed a master plan, fast. Having actively sought investment for decades, leaders needed to learn how to push and pull on an avalanche of unprecedented development proposals to ensure a good fit with people and place. How is Allentown bridging gaps between Main Street and neighborhoods? Past and present? 

Bridgeport, Conn., and state agencies are investing millions to bring extensive rail service to 50 acres of fallow industrial brownfields that divide struggling neighborhoods. But even with strong locational and infrastructure assets, repositioning East Bridgeport for high-value, market-driven investment may take a decade or more. What essential foundations are needed now to hasten redevelopment? Can these respond to the immediate needs of people living and working in and among crumbling buildings?

Focusing on these two cities, this session highlights the different strategic planning approaches required, at these different stages of transformation, to secure and target public investment in a timely manner to attract private investment; shape private real estate development to create and leverage great urban places; connect challenged neighborhoods with new jobs, housing, services, and transit; and demonstrate meaningful near-term change, and build momentum for more.