The Economic Future of the Suburbs: Infill, Commerce, Placemaking – Session 2: Commerce

APA National Capital Area Chapter


Wednesday, January 24, 2018, 6 p.m.
Wednesday, January 24, 2018, 7:30 p.m. EST

Silver Spring, MD, United States

CM | 1.50

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The Montgomery County Planning Department’s Winter Speaker Series will examine the shift away from sprawling, car-centric places to more walkable, mixed-use and urban-style communities. Attendees will learn about the physical, social and economic changes that are occurring to ensure a bright future for the suburbs. The presentations will examine strategies for infill housing instead of single-family homes; office building conversions into residential units; digital technology’s influence on retail and commerce; and placemaking as a strategy for economic development.  Peter McLaughlin, Development Director of Rockville-based ProMark Real Estate Services, manages construction projects and focuses on new acquisitions, portfolio strategy and redevelopment opportunities. He will discuss the Octave condominiums in Silver Spring, a 1964 office building transformed by ProMark into residential units, and the challenges of such conversions.   Heather Arnold, Director of Research and Analysis for Bethesda-based StreetSense, specializes in retail market analysis, incentive planning and merchandising strategies for communities. She was a consultant on the Planning Department’s recently completed Retail Trends Study and will speak about online shopping’s influence on retail and commerce in the suburbs. 

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Heather Arnold

Heather is the Managing Director of Public Sector at Streetsense and specializes in retail market analysis, incentive planning, and merchandising mix strategies for downtown environments. Heather leads a multi-disciplinary team on the Vibrant Streets™ project, an initiative that provides neighborhoods the tools and framework necessary to create vibrant retail communities ... Read More

Peter McLaughlin

Peter joined Promark in 2013, with a focus on new acquisition due diligence, portfolio strategy, and redevelopment opportunities. Peter also has management responsibilities for Promark’s projects under construction. Previously, he directed the off campus property portfolio for Howard University, and provided development and advisory services at RCLCO. Peter holds ... Read More

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Caroline McCarthy,