Wisconsin Economic Development Association's: Impact through Redevelopment
Wednesday, July 17, 2019
8:15 a.m. - 11:15 a.m. CDT
Milwaukee, WI, United States
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This course will provide attendees with a framework for the redevelopment process, whether it is for one building, a city block or an entire business district.
Content will be presented along three main components of strategy:
1) The inspiration/vision for the redevelopment. We will discuss drivers of redevelopment including blight elimination, business expansion, sprawl prevention, resilience, and historic preservation. We will explore when, why and how to engage the public and what could happen without public engagement (the right kind at the right time). We will delve into the importance of leadership (types and sources) to drive the vision.
2) Methods and processes for evaluating the project to ensure positive impacts financially, politically and socially. This section will walk attendees through fiscal and economic impact analysis of redevelopment projects. We will discuss political pitfalls and challenges, including the expense vs. goals of redevelopment and long-term, less easily measured gains, and finding a balance between new construction and historic preservation. We will also touch on social goals/outcomes of redevelopment vs. lack of action.
3) Steps to effective implementation of redevelopment strategies – from vision to completion. This portion of the session will include effective communication tips, financial tools to aid the process and ways to celebrate the history and future of the redevelopment subject area. We will also discuss why plans don’t get implemented.
Presenters will provide classroom style presentations with impactful case study examples. Attendees will be engaged in hands-on activities which will better equip them for learning and using content in their own communities.
Optional Activity: Following the formal program, interested participants are invited to stay for a 30-minute brainstorming discussion about redevelopment projects in their communities.
Kristen Fish-Peterson, firstname.lastname@example.org