2018 National Planning Conference

Essential Techniques for Successful Public Engagement

Sunday, April 22, 2018 from 2:45 p.m. - 4 p.m. CDT

Location: R08

CM | 1.25

Cost: Included in Registration

Activity Type: Educational Sessions

Activity ID: NPC188084


  • How to identify the key issues that should be addressed by a public-engagement process
  • How to design a public-engagement process that responds to these key issues
  • How to use PollEverywhere, Textizen, card-storming, and Facebook to improve the public-participation process .


Explore how to engage the public in project planning more effectively. Participants will learn how to identify key issues early in a project process; design effective public-engagement processes that respond to key issues; select engagement techniques that align with the project goals, schedule, and the communities that will be engaged; and reduce risk and create more successful outcomes. Participants will test several techniques, including PollEverywhere, Textizen, and meeting-in-a-box. This session is designed for real estate developers, planners, neighborhood leaders, and municipal staff who interact with the public during site-plan reviews, planning processes, neighborhood meetings, and project approvals.

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Session Speakers

Tanya M. Zwahlen, AICP
Highland Planning LLC
Rochester, NY

Susan R. Hopkins, AICP
Highland Planning LLC
Victor, NY

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