2018 National Planning Conference

A Holistic Approach to Downtown Revitalization

Saturday, April 21, 2018 from 4:15 p.m. - 5:30 p.m. CDT

Location: 206

CM | 1.25

Cost: Included in Registration

Activity Type: Educational Sessions

Activity ID: NPC188002


  • How to assess possible avenues for promoting and mitigating the effects of construction on businesses
  • How to establish overlay zoning districts that infuse a level of vibrancy to a downtown
  • How to create a long-term vision for the sustainability and success of a downtown area


Two main streets in the City of Coral Gables (Miracle Mile and Giralda Plaza) were recently the focus of an extensive, long-overdue streetscape project, the goal of which was to create a more vibrant, walkable downtown. The city developed a holistic approach to the project, including a unique public-private partnership financing structure, an innovative design from world-renowned landscape architecture firm Cooper Robertson, a robust continuity-of-business program, a targeted retail strategy, a zoning overlay district, and a multi-faceted marketing program to assist severely impacted businesses. Join a moderated session during which the panelists discuss the role and implementation of the retail strategy for the downtown, the holistic marketing approach taken to support merchants and activate downtown, the financing structure utilized to fund the project, and the economic impact of the physical enhancements and zoning changes on the business community.

Session Speakers

Peter Iglesias
City of Coral Gables
Coral Gables, FL

Francesca Valdes
City of Coral Gables
Coral Gables, FL

Ramon Trias, AICP
City of Coral Gables
Coral Gables, FL

Barbara Tria
Coral Gables, FL

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