Agritourism | Food Systems

This agritourism strategic plan was developed by Virginia Cooperative Extension for Giles, Montgomery, Pulaski, and Floyd Counties in Virginia. It seeks to gain a better understanding of what the current agriculture assets are in the community and develop a plan of work that will support and enhance agriculture and agritourism in the region. The plan examines both agribusiness and agritourism. Key recommendations for agritourism included (1) developing and enhancing agritourism marketing strategies; (2) increasing the number of festivals and events held on farms; (3) creating an interactive web-based tool that promotes and grows agritourism in the region; (4) providing educational opportunities for the agritourism community; and (5) increasing opportunities for on-farm direct sales of locally produced food and value-added products.