Consultant Services for the Elk Grove Auto Mall:NEXT Master Plan

Project Title:

Elk Grove Auto Mall:NEXT Master Plan

Project Purpose:

Develop a comprehensive and actionable master plan detailing physical improvements to the Elk Grove Auto Mall that positions the Auto Mall as a premier destination for automotive sales and service.

Master Plan Goals and Expected Outcomes:

A comprehensive and actionable strategy developed in close collaboration with City staff and the Auto Mall Dealer's Association that:

• Supports long-term economic vitality for dealerships.
• Drives sales and service purchases.
• Enhances customer and employee experience.
• Strengthens the image and identification of the Auto Mall as a distinct commercial district with a sense of place.
• Positions the auto mall for long-term success in light of changing automotive trends and technologies.
• Optimizes mall entrance and exit locations.
• Optimizes vehicular and pedestrian circulation.
• Enhances streetscape design and infrastructure elements.
• Incorporates sustainable practices that support long‑term environmental and operational resilience.
• Improves wayfinding and monument signage.
• Improves passive and active safety measures.
• Establishes a framework for phased improvements and investments at reasonable cost.

Scope of Work — Key Tasks

The selected consultant will provide the following services to the City:

1. Project Initiation & Planning – Initiate the project based on the agreed upon scope of work, team structure, schedule, and budget.
2. Site Analysis & Background Review – Review existing plans and analyze existing conditions. Review the historic approvals for the Auto Mall and any relevant decisions or design elements that may inform or influence changes under this Project. Plans will be given to the selected consultant.
3. Stakeholder Engagement – Plan and facilitate a targeted stakeholder engagement process focused on the Elk Grove Auto Mall Dealer’s Association and key City staff to inform the Master Plan. Engagement activities may include meetings, workshops, interviews, or other outreach methods as appropriate, with documentation of input and key themes.
4. Market and Economic Analysis – Conduct a market and economic analysis to define current economic impact and predict long-term economic viability of the Elk Grove Auto Mall. Evaluate existing and future demographic trends, customer and employee characteristics, and service and purchase spending patterns. Review comparable auto mall districts and regional market conditions and identify opportunities for economic diversification and reinvestment that support long-term competitiveness including those related to emerging automotive technologies. Prepare a concise market and economic conditions summary and an economic opportunities analysis to inform the Master Plan recommendations.
5. Improvements Strategy – Recommend improvements to enhance circulation, streetscape, infrastructure, wayfinding, signage, safety, and district identity. Include strategies to improve safety and security, such as Crime Prevention Through Environmental Design (CPTED) principles, lighting enhancements, and other measures to reduce risk, improve comfort, and create a positive shopping or service experience for customers and employees. The plan should offer recommendations that incorporate sustainability principles into proposed improvements.
6. Implementation & Phasing Plan – Develop a prioritized list of projects with clear actionable items and goals, including improvement locations, design recommendations, and cost estimates. Identify short-, mid-, and long-term actions that support the Auto Mall's current and future needs, including adaptability to evolving technologies, market conditions, and infrastructure demands.
7. Final Master Plan & Adoption Materials – Deliver a draft comprehensive plan, summary documents, and presentation materials and final the materials based on stakeholder feedback.
8. Additional Services – Perform other related tasks as directed by the City and consistent with the overall intent of the project on an hourly fee basis. Identify any additional services recommended by Consultant to be included in the Scope of Work.