Shared Mobility

This book helps build a greater understanding of shared mobility services and implement shared mobility strategies that help create sustainable communities. It explores the definitions and impacts of different shared mobility modes, including micromobility, ridesharing, carsharing, and on-demand services. This book also presents various case studies with their main success factors, impacts, the scale of investment, and the target groups and locations for the services. Chapter 7 explores how to increase community interest and acceptance of shared mobility services by investing in stakeholder engagement, marketing & communication strategies, learning about the most important target groups for the services, and investing in mobility behavior changes.