Design Thinking Is Fundamentally Conservative and Preserves the Status Quo

Harvard Business Review, September 2018

By: Harvard Business Publishing, Natasha Iskander

https://hbr.org/2018/09/design-thinking-is-fundamentally-conservative-and-preserves-the-status-quo%20Viewed%20May%2030,%202020
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This article critiques the use of design thinking in many risk-averse organizations. It highlights the potential pitfalls of rebranding conventional methods as “design thinking” techniques and offers an example of a potential alternative approach.