Hybrid Engagement - New Normal

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Certification Maintenance

CM | 1

Learning Outcomes

  • Discover new strategies for partnering with local, community-based-organizations to extend the reach of projects to the grass roots.
  • Master the arts of scoping, budgeting, and skill building for virtual engagement.
  • Assess virtual tools such as ArcGIS story maps, live polling, and video storytelling, and how to leverage online input for decision making.

Course Details

Explore innovative outreach strategies — grassroots engagement and virtual tools — and their application to build trust, counter the spread of misinformation, and reach diverse populations.

The course highlights two transportation projects that implemented novel outreach approaches during the COVID-19 pandemic. The first was a flexible-fleet project led by SANDAG. The agency established a paid, social-equity working group of 12 community-based organizations (CBOs) — representing equity-focus communities across the San Diego region — to bring an equity lens into decision-making. The CBOs reached vulnerable groups through online surveys and virtual workshops, gathering input to tailor the program to community needs with geocoded data.

The second was a contentious light-rail project in Los Angeles. The team adapted to virtual outreach and continued engagement during COVID surges by investing in 3D video, virtual walking tours and surveys, and ArcGIS StoryMap web tools. Once it was safe, the team held in-person events to gather information firsthand.