Write for Civic Clarity: Inform, Engage, Ignite!
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Certification Maintenance
Course Details
Members of the public expect to be able to understand and contribute to civic well-being, and participate in decisions about growth and development in their communities. Yet our writing can get in the way, or at least not help us communicate with our audiences. Like most professionals, planners communicate well with others, but we can do more to make our ideas and advice more clear, inclusive, and accessible.
This presentation covers principles of clear, plain language in the civic context and offers techniques to use in daily practice, even for highly technical reports and plans. Figure out who your audience is, what they need to understand you and the value you provide, and how you can write in a way that builds trust and encourages their participation.
Examples cover
- The concept of civic clarity and how it applies to professional reports and plans;
- The science behind how people read (hint: they scan!);
- Techniques that enhance clarity, understanding, and impact; and
- Tools and resources for developing written communication skills.
Learn to be more direct and transparent, engage non-planners, and spark dialogue!
Learning Outcomes
- Understand the principles and techniques involved in writing for civic clarity.
- Analyze and evaluate your writing, and apply learned techniques to your reports, plans, studies, and other types of content aimed at non-planner audiences.
- Share your expertise in a way that includes and educates audiences to achieve better project outcomes for all.