Brand It: Driving Community Engagement Through Visual Storytelling
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Certification Maintenance
Course Details
In an era where capturing attention and building trust are crucial, visual storytelling is emerging as a key strategy for driving community engagement in planning projects. Delve into the art and science of using visuals to communicate complex ideas and foster meaningful public involvement. Explore how to craft compelling narratives that resonate with diverse audiences, using readily accessible tools like AI and Canva to create high-quality visual content, even with limited resources.
By focusing on visual storytelling, planners can effectively convey the value and objectives of their projects, transforming public perception and enhancing community buy-in. Discover strategies for increasing project legitimacy and awareness through storytelling techniques and examples that showcase successful applications in various planning contexts. Leave with actionable insights on how to seamlessly integrate visual storytelling into community engagement practices, ultimately leading to more informed, involved, and connected communities.
Learning Outcomes
- Think critically about implementing brand identities for planning projects and understand the key elements of branding to drive community engagement and plan buy-in.
- Use current technology like AI and Canva to augment human capacity and produce visual storytelling collateral to support your brand and project.
- Understand how to increase awareness and legitimacy of your planning project through visual storytelling.