Mini Course: You’re the Messenger: Communicating the Value of Planners
For only $180, get a full year of unrestricted access to APA's extensive learning library. Kickstart your journey by subscribing to Passport, then take the next step by enrolling in the courses that pique your interest.
Certification Maintenance
Mini- Course Details
As a planner, you play an irreplaceable role in shaping the built environment. Your expertise is invaluable to elected officials looking to make data-driven decisions that put communities first. So why can it feel like you're not always wanted in the room?
The newest series from APA's Upskilling Initiative, "You're the Messenger: Communicating the Value of Planners," will explore the mismatch between negative national narratives and positive local sentiments about planners and equip you with the tools necessary to advocate for the importance of planners.
Part 1 of this series is a mini-course led by APA Marketing and Communications Director Liz Lang and APA Public Affairs Program Manager Brenna Donegan. In it, they will present the latest research findings on the current realities planners face in political spaces. In response to these narratives, Lang and Donegan will offer techniques that you can use to convey the value of planning to elected officials. By highlighting planners' long-term vision and data-driven approach, you can play a role in shaping the conversation about planning.
Learning Objectives
- Catch up on the latest market research about the existing narrative around planning at the national, state, and local levels
- Understand how to tailor messaging and storytelling to elected officials and other decision-makers.
- Receive three research-backed message frames that effectively communicate the critical need to have planners at the decision-making table.
- Explore the dos and don'ts of advocating the value of planning.