Younger Generations' Work Expectations

Generation Z has entered the workforce, and soon there will be more full-time Gen Z workers than baby boomers. This generation brings distinct perspectives on careers and success that differ significantly from those of other generations. Diversity is a top priority for Gen Z, extending beyond race and gender to include identity, orientation, and broader inclusion. Organizations that authentically reflect this diversity in their branding and culture are more likely to attract and retain Gen Z talent. And while salary remains important, Gen Z places less emphasis on it than other generations — when choosing between a higher-paying but boring job and a lower-paying but interesting one, Gen Z is nearly evenly split.

The evolving preferences of the young workforce will be a critical driver of economic transformation in Asia. Its manufacturing landscape is undergoing a seismic shift, as China's factory activity experienced significant contraction throughout 2023 and 2024. Younger generations are choosing alternative career paths that are less grueling and less demanding. Primary and secondary industries are expected to feel the brunt as these individuals shun traditional manufacturing in favor of higher-paid and more comfortable jobs.

For planners in the U.S., this means changes to planning teams and community engagement practice, with more young people participating in politics and community development.