Trend

Generative AI

Trend Universe Generative AI
Generative AI is the most rapidly expanding AI-driven technology globally. It has the ability to generate in six styles; text, code, audio, image, video, and 3D. Getty Images / Laurence Dutton.

About This Trend

Generative artificial intelligence (Gen AI) is the most rapidly expanding AI-driven technology globally. Gen AI can produce content seemingly crafted by humans in six modalities: text, code, audio, image, video, and 3D. Though the growth of Gen AI has been rapid, a March 2025 Elon University survey found that half of Americans now use AI language models such as ChatGPT or Gemini. Another growing trend in Gen AI is the emergence of image-generation platforms such as OpenAI's DALL-E 3, which users can prompt through ChatGPT.

AI is impacting nearly every sector. Initial bans of ChatGPT in major school districts have been supplanted by a recognition of the need to teach students how to use AI tools appropriately and take advantage of their potential benefits. Gen AI can be a game-changer for individuals with disabilities, offering them tools and solutions to navigate challenges more autonomously. Politically, the technology could revolutionize how campaigns engage with the electorate. However, the inherent biases within different LLMs, coupled with the proliferation of deepfake technologies, make AI-fueled disinformation a major threat to the integrity of democratic processes and fair elections.

Gen AI platforms such as ChatGPT can augment planning practice in a wide range of ways, though planners must be aware of how to ethically and responsibly use these technologies. To learn more about the broader use of AI in planning, read PAS Report 604, Planning With Artificial Intelligence.

Trend Updates

March 3, 2026 — 2026 Updates

  • AI-generated deepfakes have been used to create nonconsensual sexual content, political disinformation, and fraudulent endorsements. In 2025, the U.S. Congress passed the TAKE IT DOWN Act, which aims to give individuals the power to remove reputation-damaging or sensitive content from the internet. To strengthen protection against deepfakes, Denmark plans to amend its copyright law to guarantee that every individual owns the rights to their body, voice, and likeness. 

Jan. 27, 2026 — 2025 Updates

  • Google’s 2025 AI initiatives attempt to integrate Gen AI into all aspects of the search engine, rendering it invisible. 

  • Anthropic is putting a weekly usage rate limit on its AI program Claude Code, as some users are running Claude 24/7 in the background on their computers. 

  • OpenAI’s Gen AI video app Sora launched in October 2025 to mixed reviews, public safety fears, and increasing copyright concerns. 

  • Using Gen AI is about 30 times more energy intensive than using a website. 

Trend Reports

2026 Trend Report for Planners Cover
2025 Trend Report for Planners Cover
2024 Trend Report for Planners Cover
2023 Trend Report for Planners Cover
2022 Trend Report for Planners Cover
APA's foresight research is made possible in part through our partnership with the Lincoln Institute of Land Policy.